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Paradine Competition - 24H Dubai PR Campaign
Date
January 2026
Project type
Press relations
Paradine Competition is a British racing team, competing with BMW M Motorsport at the highest level of GT3 competition. Its track record includes titles in the British GT Championship and GT World Challenge Europe, as well as a class victory in the 24 Hours of Dubai.
In 2026, the team returned to the 24H Dubai to defend its class victory from twelve months before, entering two BMW M4 GT3 EVOs with a stacked driver lineup that featured, amongst others, veteran BMW racing driver Augusto Farfus.
Dedicate helped Paradine Competition generate publicity for its effort by handling off-site PR duties before, during and after the event, securing broad coverage across most of the leading digital endurance racing publications (Sportscar365, Dailysportscar, Endurance-Info).
Unfortunately, despite a highly impressive and very competitive run, the team was robbed of what would have been a thoroughly deserved overall podium and class win due to a brake failure in the final 30 minutes of the race.
