Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Bentley Continental GT3 Livery Design Contest
Date
July-October 2022
In the summer of 2022, Team RaceArt acquired a Bentley Continental GT3 in order to compete in the Supercar Challenge championship. Together with the team, Dedicate devised and executed a fan-driven design contest for the car's livery.
The winning design, created by French designer Julien Ouvier, was raced at Spa-Francorchamps and Assen before the car moved on to a new owner. The design lived on as the team returned to Ferrari Challenge the following season, winning a race at Spa.
The contest itself, which was run via Instagram and Facebook, drew a large number of entries and helped drive engagement and fan interest in the debut of the new car by involving the team's fanbase in a creative process that is normally closed off to them.
